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What Is IGTV And How To Use It: The Detailed Guide For Business

IGTV is a long-form video marketing channel that is accessible on the popular Instagram application. IGTV is also known as Instagram TV that allows brands, businesses, or marketers to create a long-form video content series on Instagram. IGTV provides an excellent opportunity for marketing to promote their business, such as:

  • Building engagement.
  • Collaborating with Influencers.
  • Improving the Instagram video marketing strategy.

Instagram has an interesting feature named Instagram Reels. Many brands and businesses buy Instagram Reels likes to enhance their popularity among the target audience.

What Is IGTV?

Instagram TV or IGTV is a long-form video channel that acts as a standalone Instagram video application. Instagram launched IGTV in 2018 that gives brands the ability to create video content longer than typical Instgaram posts and stories. The verified user on Instagram can post longer videos up to 60 minutes long. At the same time, the regular Instagram users can upload IGTV videos up to 10 minutes long, which is still longer than regular Instagram story videos.

Instagram also allows users to create IGTV preview videos on their Instagram feed to improve discoverability. Instagram TV also supports the IGTV video series features, which allow marketers to develop a series of product videos to be uploaded consistently. If you adopt IGTV in the right way, it helps businesses to build engagement for your brand.

How To Upload IGTV Video?

To upload a video on IGTV, you need to create an IGTV channel. Create an IGTV account with your Instagram user id and password. Your IGTV account will allow you to upload long-form videos. Uploading an IGTV video is simple where you need to follow the below steps:

  • Tap the plus icon at the bottom of the Instagram news feed.
  • Choose a 60 seconds video or longer and tap next.
  • Once you tap next, select share a long video that allows you to post the full-length video on IGTV while a shorter preview video will be shared on your Instagram feed. Tap continue.
  • Choose your cover image or select a thumbnail from the video snippet. Tap next.
  • Add compelling title and description and make visible on your Facebook to cross-promote your content across various social media channels. Tap post to upload your video from the Instagram application.

Five Ways To Use IGTV For Business

Now that you have known the importance of IGTV and how to upload an IGTV video. Let’s have a look at various ways to adopt IGTV for business.

Create Tutorial Videos

The business tutorial is one of the great ways to build engagement. Tutorial videos or how-to videos cover a variety of different topics in various niche industries. For example, if you are a business who promote fitness equipment, then you can post an IGTV video series focussed on workout tutorial, healthy recipes, and much more. If you are a marketer who sells products, you can share videos to promote your brand.

Host A Q & A Session

The Q & A session will provide an excellent way for the audience to answer any questions. This also creates an excellent opportunity to get creative and builds your leadership in the industry. Also, make a post on your Instagram story to promote your Q&A session.

Share Behind The Scene Content

Sharing behind the scene content on Instagram is a great way to build transparency in your business, brand, service, or product. It gives your followers a look at how our company works. Marketers can also share interviewing co-workers, touring your workspace, which in turn humanizes your brand. Sharing behind-the-scenes content will build brand trust between the audience and the industry, critical from marketing to sales.

Stream An Event

Host an event like a seminar on IGTV and share it with your audience, allowing people who didn’t attend a chance to view virtually. Sharing an event, conference, or an interview with business leaders on IGTV will gain more business visibility and recognition. Your potential audience and customers will appreciate it and create engaging content.

Host A Talk Show

Hosting a talk show on IGTV is also an interactive and engaging technique that boosts brand awareness. For business promotion, marketers can host a talk show on IGTV that should be centered on their business, product, brand, or service. Invite Influencers as guests and thought leaders in your industry. Prepare content that matches your business goals and objective and monologue about industry news and trends. Make your business more ambitious and get your co-workers together to create an in house brand.